Specialized Bicycle Components, Inc., more commonly known simply as Specialized, is a major American brand of bicycles and related products. It was founded in 1974 by Mike Sinyard and is based in Morgan Hill, California.. Many riders in recent years have used Specialized bicycles in the North American and European professional cycling circuits.

Bob Haro shared with Bob Morales his vision and desire to create a dedicated frame and fork combination specifically for the future development of Freestyle riding. The frame would be marketed and sold as a Haro product, and on his return to California, Haro pitched the idea to his frame sponsor, Torker BMX.

A deal was struck and a period of prototyping and refinement began, with Haro, Morales and a young headline maker named Eddie Fiola all testing the frame at skate parks south of Los Angeles.

Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. Our first bike, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define our then- ethos of “simply advanced.” That bike was the cornerstone for a brand that was founded on the notion of doing things our own way in order to build the best.

KHS has been producing high quality bicycles for cyclists of all backgrounds in all parts of the world since 1974. From our first day in business KHS has always delivered a unique blend of styling, performance and excellent consumer value

With roots firmly planted in the world-class testing ground that is British Columbia, Canada, Norco Bicycles has grown into a global company delivering superior cycling experiences to everyone, everywhere. With nearly 50 years as a leader in the industry, our success is built on an unwavering commitment to listen, innovate and ride. Jump on a 2013 Norco and discover your adventure today.